0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  GO FIGURE !
 

Go Figure !

by Edward F. Mc Quarrie & Barbara J. Phillips

  Price : Rs 1100.00
  Your Price : Rs 1100.00
Discount
0
In Stock
  Today it Commonplace t her such sentiments as, "the leading practitioners of rhetoric today may be found on Madison Avenue." It is the pragmatic focus of advertising speech that makes rhetorical ideas so relevant. Advertising, considered a kind of communication, is distinguished by its focus on causing action. The goal in advertising is not so muich to communicate ideas, or to educate, or even to persuade in the sense of changing a viewpoint, the goal is to move a prospect closer to a purchase.
The Co-editor of Go Figure! New Directions in Advertising Rhetoric have been involved in the development of the scholarly tradition within advertising rhetoric for many year. In this edited volume, they assemble the most current and authoritative new perspectives on this important topic. Each chapter author presents ideas that have not yet appeared in print, and that represent advances beyond what is already known about advertising rhetoric. Edward F. McQuarrie and Barbara J. Phillips, in the chapters that open and conclude the book, provide and integrative view of the current state of the art in advertising rhetoric. This book should be part of any scholarly, professional, or library collection,
ISBN 9788184050653
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
10%
Around The World In 80 Days
by Jules Verne
7%
Twelth Night(notes)
by w. Shakespare
13%
on Service and Labour Laws
by Lakshmanan Justice AR.
12%
Study guide O.I.C.L (Oriental Insurance Company Limited ) A.O. (Administrative Officer Scale 1)
by G K P
10%
Language and Politics in India
by SARANGI,ASHA
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection