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Porter and Norton`s real-world approach in FINANCIAL ACCOUNTING, Sixth Edition, gives you an up-close perspective on how accounting truly affects businesses today. You will explore an appropriate "focus company" with each chapter, applying accounting principles in the context of that company`s specific financial information and business strategy, giving you the real-world experience with financial data you need to succeed in business. Further, Porter and Norton`s student-friendly, step-by-step decision framework guides you through a 6-step process on how to effectively use financial information early in the course, laying a stronger foundation for the more complex concepts to follow. 1.New Portable On-Demand (POD) Reviews give instant feedback to students to help them master key concepts. Found after each chapter objective, this new feature combines a conceptual overview with a quick quiz to engage students in the content.
2.Key annual report excerpts from Kellogg`s and General Mills bring the role of accounting in business into focus for students, while two additional reports from competing companies allow relevant comparisons that encourage critical thinking.
3.Ratio Decision Process Model. Each time a new ratio is introduced, the Ratio Decision Model helps you walk students through it, step by step--from developing and using a financial ratio to financial statement excerpts that highlight ratio terms--helping them analyze and apply ratios most effectively. ISBN - 9788131516065
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Pages : 940
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