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Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies.
Focus on Channels: The chapter opening vignettes stimulate the reader``s interest with up-to-date examples that are relevant to today``s students.
Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model.
Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples about half of these are completely new to this edition.
Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field. ISBN - 9788131518427
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Pages : 686
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