0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Industrial Marketing
 

Industrial Marketing

by P. K. Ghosh

  Price : Rs 435.00
  Your Price : Rs 391.50
Discount
10
Out of Stock
  Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students.

The book explains core concepts of industrial marketing through practical applications and supplements them with numerous managerial examples, caselets, and detailed case studies.

It provides in-depth coverage of the three key components of industrial marketing management: organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services. Beginning with an overview of industrial marketing, the book discusses in detail integrated business development, industrial market segmentation, and pricing and distribution of industrial products and services. It goes on to discuss the role of personal selling in industrial marketing, customer satisfaction, and industrial marketing research. Finally, it discusses standard and fabricated industrial products and capital equipment and services.
ISBN
9780195677942
 


Pages : 568
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Innovations in Agriculture for a Self Reliant India in 2 Vols
by Ghosh, P K et al
10%
Modern Engineering Physics
by D.C.Ghosh, N.C.Ghosh,P.K.Haldar
13%
Sales Management (Text and Cases)
by Dr.P.K.Ghosh
15%
Building Self Reliant India Through Techno Rich Extension System in Agriculture and Allied Sectors
by S K Roy, P P Pal, P K Ghosh, Anupam Mishra
Textbook on Forages (PB)
by Ghosh, P K et al
Books of Similar Interest
15%
Stolen Away :Drake Chronicles
by Alyxandra Harvey
18%
Software Engineering, 9/e
by Ian Sommerville
Anthropology of Aging: Contexts, Culture and Implications
by Anand Akundy
15%
Essentials of Systems Analysis and Design, 5th edition
by George Joey F., Hoffer Jeffrey A., Valacich Joseph S.
18%
The Land Of The Wilted Rose: The White Mahatma Quartet
by Anand Ranganathan
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection