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  THEORY OF CONSUMER BEHAVIOUR
 

Theory Of Consumer Behaviour

by Shri Prakash
  Price : Rs 495.00
  Your Price : Rs 450.45
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  Theory of consumer Behaviour presents a board and comprehensive vision of the changing profile of consumer behaviour. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge over the others are the practical examples both from India and abroad. The book exudes freshness as it embodies an economist`s insights combined with a management expert`s perception of consumer behaviour.ISBN - 9788125940593
 


Pages : 608
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