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Media, Communication And Development: Three Approaches

	Media, Communication And Development: Three Approaches by Linje Manyozo
	Price : Rs 395.00
	Your Price : Rs 355.50

Media, Communication and Development critically investigates the three approaches that have characterised most debates in the field of Media, Communications and Development since its emergence in the 1950s, namely, media development, media for development and stakeholder and community engagement.

The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment.

The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.

Table of Contents

Foreword NORA C QUEBRAL
Preface
Acknowledgements
Media, Communications and Development: Schools of Thought and Approaches
The Media for Development Approach
The Media Development Approach
The Participatory Communication Approach
Power, Participation and Policy in Media, Communications and Development
Postscript: The Day Development Dies (and the Expert Survives)
Bibliography isbn
9788132109051