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Customer Relationship Management: A Step-By-Step Approach
by A Sagadevan H Peeru Mohamed
Price :
Rs
395.00
Your Price :
Rs
359.45
9
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) - acquiring, retaining and explaining customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in a comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organisation. ISBN - 9788125912057
Pages : 240
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