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Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment”in clicks, customers, and profits.
Covers critical updates including:
Targeting by birthday, family status, and more
Pinpointing who is seeing your ads
Managing impressions per ad to avoid ad fatigue
Using Sponsored Story Ads”the newest advertising category
Creating a Facebook business and identity
Table of Contents
Chapter 1. Facebook`s Move to Rule the World
Chapter 2. Is Facebook for Me?
Chapter 3. A Few Fundamentals
Chapter 4. 10 Minutes to Your First Ad
Chapter 5. Batten Down the hatches
Chapter 6. Selling on the Front Porch
Chapter 7. Targeting
Chapter 8. That Quirky Little Image Is Everything
Chapter 9. Nobody Ever Regretted mastering this $10,000 Per Hour Skill
Chapter 10. The Power of Hidden Psychological Triggers
Chapter 11. The Well-Paid Facebook Anthropologist
Chapter 12. We Who Are About to Die Salute You
Chapter 13. Facebook Secret X: Superior Bidding Strategy
Chapter 14. CPM Bidding Strategies That Get You Even More Clicks for Less Money
Chapter 15. Landing Pages
Chapter 16. Who Cares if the Ad Is Cheap? Are You Making Money?
Chapter 17. Bolt a Jet Engine to Your Business: Facebook Pages and Getting Liked
Chapter 18. Free Traffic, Free Impressions, and Paid Advertising
Chapter 19. A Laser-Guided Missile for Your Marketing
Chapter 20. And in the Facebook Bind Them
Chapter 21. A Brief History of Google Advertising-and Some Pre isbn 9781259005251
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