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The box set includes the following 3 titles :
1.) Twenty Four Brand Mantras
This concise and practice-based book is aimed at helping marketeers to develop winning brand strategies. It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands.
The book focuses on building brands by appealing to both the minds and hearts of consumers. Culled from the author`s vast experience as a marketing professional, the mantras are formulated to provide satisfaction to the consumer as also to create wealth for the marketeer. The book covers all the important elements of the marketing mix including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing and customer service. Well illustrated with real-life examples of brands, he book makes for the successful articulation of a winning brand strategy.
2.) 9 Brand Shaastras
Through this revised edition, marketing guru Jagdeep Kapoor further strengthens his shaastra that markets don`t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. The author presents his ideas in a uniquely organized and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.
9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a `must-have` for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
3.) Branding Demystified
The aspects of marketing surrounding a brand, like advertising, sales promotion, and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands.
With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity. ISBN - 9788132108610
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