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There is hardly shortage of simple guiding books on the research methodologies for post graduate students and medium and small organizations who wish to understand research methodology. The need of hour is to understand what is research and its process in management by students and middle management executives.
The books already available are to take Philosophical approach and are short on practical details, particularly in connection with empirical research data. Others take a cook book approach that fails to provide an overarching perspective.
Quite frequently these days everyone taking of research both in academic institutions and commercial organizations. Several research studies are undertaken and accomplished year after year.
Keeping all this in view, the present book has been written with clear objective viz. students in management studies and small and medium size organizations in developing understanding the most appropriate research methodology for their research studies.
It is hoped the humble effort made in the form of this book will guide the students and executive. The approach and most of the substance of the book based upon more than two decades of practical experience of marketing and research studies.
About Author :
Dr. C Rajendra Kumar has done Masters in Marketing Management. He has obtained Masters degree in Business Administration, M Phil (Management) and PhD in Management.
Dr. Kumar is highly achieved oriented businessman and is having more that two and half decades of very rich experience is Marketing, Sales and research in rural segment. He is currently the Director of Godavari Polymers Pvt. Ltd., Hyderabad.
He has successfully launched Tea Beverages. HDPE Pipes, Sprinkler and Drip Irrigation Systems in rural segment, having exposure to rural environment throughout the country
Dr. Kumar is the author/Co-author of more that 35 articles, research papers published so far. He regularly contributes to different journals, magazines and newspapers. Three books already published "The Leadership in Management". "Rural Marketing-New Dimensions" and "Rural India-Facts for you" Dr. Kumar is the visiting faculty for various Business schools in South India and Trainer for marketing and Leadership programmes.
Contents :
Contents
Preface
About The Author: ISBN 9788131304198
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