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This is the ultimate guide to do-it-yourself PPC campaigns. It clearly explains important PPC concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful PPC plan. The hour-a-day approach makes what can be an overwhelming task feel approachable--perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. This is written by PPC experts with unrivaled hands-on experience, this task-based guide features fascinating real-world case studies and is endorsed with praise quotes and a foreword from well-known industry thought leaders. PPC: An Hour a Day is the ultimate step-by-step guide for developing, implementing, managing, and measuring a successful PPC campaign.
ISBN 9788126528189
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