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Consumer Behavior, Concepts, Applications and Cases

	Consumer Behavior, Concepts, Applications And Cases by Dominique Xardel M S Raju
	Price : Rs 525.00
	Your Price : Rs 477.75

This book offers a comprehensive coverage of the science of Consumer Behavior for the students in business schools. This is the first book on Consumer Behavior focused on Asia - India in particular that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in the Marketing Specialty. While covering all the conventional areas of Consumer Behavior the book introduces several special new areas to equip the teacher as well as the student to be contemporary and state-of-art in using Information technology Internet Digital Marketing Rural Marketing and Costumer Relations Management. The chapters in the book have been developed on progressive learning platforms that will make the process of learning easier as well as logical. The text is supplemented with real life case studies. Solutions of these cases will test the skills acquired by students at different stages.ISBN - 9788125915324

Pages : 368