| |
Who Said So? introduces a unique leadership philosophy: Value-Centered Management. The book`s content is introduced through a business narrative that outlines the familiar pains of traditional business management compared with a Value-Centered approach. John is an MBA graduate who is pouring all of his energy into his role in a large I.T. firm. Now, he is facing the toughest assignment of his life--leading the effort to retain an important, yet dissatisfied client. Filled with doubts about the effectiveness of traditional management, John returns home for the weekend where his father begins to share Value-Centered Management principles.
John`s father, Tim, has extensive traditional business experience, having risen through the ranks of corporate America only to find it frustrating and unfulfilling. After learning about Value-Centered Management, he has adopted a customer-centric approach to managing and expanding his business opportunities with some amazing results. John is cynical of his father`s rather eccentric advice, but he`s desperate. And so begins the journey of a prodigal son who discovers that to build a thriving business he must: 1) determine what customers truly value; 2) build a customer-driven culture that focuses on those key values; and 3) implement lean principles.
About the Author
Michael E. Parker is president and CEO of Stellar Enterprises, a nationwide organization thriving within a unique business paradigm. By marrying lean practices--once restricted to the manufacturing industry--with a focus on creating real value in customers` minds, Mr.. Parker has achieved authentic corporate nirvana: customer satisfaction ratings of more than 90 percent and annual revenue growth of 25 percent. Previously Mr. Parker was charged with implementing lean principles throughout Toyota North America.\
Mr. Parker Holds an MBA in management science from Cal State University East Bay, where he is an instructor on Lean Management and Just-in-Time systems.ISBN 9788126520879
|
| |
|