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Advertising & Personal Selling

by Namita Rajput , Neeru Vasishth
  Price : Rs 850.00
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  Book Summary of Advertising & Personal Selling
Table Of Contents

1. Nature and Importance of Advertising
2. Advertising Budget
3. Media Decisions
4. Advertising Copy and Elements
5. Advertising Appeals
6. Measuring Advertising Effectiveness
7. Advertising Agency
8. Ethical and Legal Aspects of Advertising
9. Nature and Importance of Personal Selling
10. Customer Knowledge and Buying Motives
11. Knowledge of Products and Markets
12. Process of Effective Personal Selling
13. Handling Objections
14. Closing the Sale
15. Customer Follow-up
16. Sales Planning and Control “ An Overview isbn
9789350244005
 


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