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Sales And Distribution Management
by . A Chunawalla
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Book Summary of Sales And Distribution Management
Table Of Contents
1. Nature & Scope of Sales Management
2. Personal Selling & Salesmanship
3. Selling Function
4. Relationship Strategy
5. Developing Product Solutions
6. Product Positioning
7. Consumer Behaviour
8. Prospecting
9. Approaching the Customer
10. Sales Presentation
11. Sales Demonstration
12. Negotiation Buyer Concerns
13. Closing the Sale
14. Servicing the Sale
15. Self-management
16. Personal Selling Objectives
17. Sales-related Marketing Policies
18. Personal Selling Strategy
19. The Job of a Sales Manager
20. Sales Organization
21. Personnel Management in the Selling Field
22. Recruiting Sales Personnel
23. Selecting Sales Personnel
24. Sales Training isbn
9788183189040
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