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Modern Marketing Research

	Modern Marketing Research by M. N Mishra
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Book Summary of Modern Marketing Research
Table Of Contents

Introduction to Marketing Research
Organisation of Marketing Research
Marketing Research Process
Research Design
Determining Sources of Data
Collection of Primary Data
Data Collection Forms
Attitude Measurement
Sampling Procedures
Sample Size
Data Collection and Field Force
Processing of Data
Data Analysis
Test of Significance
Analysis of Associations
Preparation of Research Project
Application of Marketing
Research in India
Analysis of Associations
Analysis of Experiments
Preparation of Research Report isbn
9788184880984

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