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  Consumer Behaviour
 

Consumer Behaviour

by Rajeev Kumar

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  Book Summary of Consumer Behaviour
Table Of Contents

Part I : Understanding Consumer Behaviour
Part II : Internal Determinant of Consumer Behaviour
Part III : External Determinant of Consumer Behaviour
Part IV : Analyzing and Managing Consumer Behaviour
Part V : Contemporary Topics in Consumer Behaviour
Part VI : Case Studies in Consumer Behaviour isbn 9788183186124
 


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