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Book Summary of The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
A THINK DIFFERENT APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs
In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs`s legendary presentations. Now, he shares the Apple CEO`s most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.
About the Author
Carmine Gallo is a communications coach for the world?s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor`s Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
Table of Contents
Acknowledgments
Introduction: What the World Needs Now Is More Jobs?Steve Jobs
CHAPTER 1 What Would Steve Do?
PRINCIPLE 1 Do What You Love
CHAPTER 2 Follow Your Heart
CHAPTER 3 Think Differently About Your Career
PRINCIPLE 2 Put a Dent in the Universe
CHAPTER 4 Inspire Evangelists
CHAPTER 5 Think Differently About Your Vision
PRINCIPLE 3 Kick-Start Your Brain
CHAPTER 6 Seek Out New Experiences
CHAPTER 7 Think Differently About How You Think
PRINCIPLE 4 Sell Dreams, Not Products
CHAPTER 8 See Genius in Their Craziness
CHAPTER 9 Think Differently About Your Customers
PRINCIPLE 5 Say No to 1,000 Things
CHAPTER 10 Simplicity Is the Ultimate Sophistication
CHAPTER 11 Think Differently About Design
PRINCIPLE 6 Create Insanely Great Experiences
CHAPTER 12 We?re Here to Help You Grow
CHAPTER 13 Think Differently About Your Brand Experience
PRINCIPLE 7 Master the Message
CHAPTER 14 The World?s Greatest Corporate Storyteller
CHAPTER 15 Think Differently About Your Story
One More Thing . . . Don?t Let the Bozos Get You isbn
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