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	The Ikea Edge by Anders Dahlvig
	Price : Rs 420.00
	Your Price : Rs 420.00

he IKEA Edge serves as an expansive case study for doing good business while being a good business. Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term”four principles that can be applied in any business, in any industry. social and business agenda”and it continues to grow, even during the worst global recession in history. In a time when the public`s trust of business has hit bottom, such an approach to business is more critical than ever.

Table of Contents
Chapter 1 The Four Cornerstones of a Good Business
Part 1 A Vision of Social Responsibility
Chapter 2 Maintaining a Strong and Dynamic Corporate Culture
Chapter 3 Diversity: A Good Business Choice
Chapter 4 The Environmental Agenda
Chapter 5 The Market Perspective
Part 2 Differentiation through Control of the Value Chain
Chapter 6 Creating a Unique Product Range
Chapter 7 Building a Supply Chain to Deliver Low Prices
Chapter 8 Efficient Retail Stores
Chapter 9 Effective Communication
Chapter 10 Working as One Company
Chapter 11 Staying on Track
Part 3 Market Leadership and a Balanced Market Portfolio
Chapter 12 The Market Strategy
Chapter 13 The European Expansion
Chapter 14 Strengthening Ikea in the United States
Chapter 15 Developments in Russia and Asia-Pacific
Chapter 16 A Local Company or a Global Retailer?
Chapter 17 Global Expansion in Retail
Part 4 Building for the Long Term
Chapter 18 The Financial
Chapter 19 The Role of the CEO ISBN
9781259025600