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Introduction To Rural Marketing

	Introduction To Rural Marketing by R Krishnamoorthy
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Book Summary of Introduction To Rural Marketing
Table Of Contents

1. Profile of Rural Market
2. Exploring the Growing Rural Market
3. Rural Consumer Behaviour
4. Rural Market Segmentation
5. Product and Pricing
6. Distribution in Rural Market
7. Rural Promotion
8. Developing the Sales Force for Rural Market
9. Rural Marketing Initiatives
10. Marketing of Agricultural Inputs
11. Agricultural Marketing
12. Agricultural Finance
13. Defects in the Agricultural Marketing
System and Lines of Improvement

Part I:

14. Defects in the Agricultural Marketing System and Lines of Improvement

Part II:

15. Co-operative Marketing
16. Agricultural Pricing
Bibliography isbn
9789350511077

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