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	Business Marketing Management: B2b by Michael D. Hutt , Thomas W. Speh
	Price : Rs 525.00
	Your Price : Rs 446.25

Book Summary of Business Marketing Management: B2B
Emerging trends are changing today`s business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

key Features

Relationship Marketing Strategies: new and expanded coverage of the drivers of relationship marketing effectiveness and the financial impact of relationship marketing programs.
Strategic Alliances: a timely and richly illustrated discussion of the determinants and social ingredients of alliance success.
Strong B2B Brands: specific steps for building and managing a profitable B2B brand.
Marketing Performance Measurement: a timely treatment of specific metrics for measuring the impact of marketing strategy decisions on firm performance.
A Value-Based Approach for Pricing: a timely description of a framework for identifying and measuring value by customer segment. isbn
9788131516751

Pages : 660

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