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Fundamentals Of Retailing (Text & Cases)
by Aditya Tripathi Prakash , Noopur Agrawal
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650.00
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Rs
650.00
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Book Summary of Fundamentals Of Retailing (Text & Cases)
Table Of Contents
1. Nature of Retailing
2. Theories and Models of Retail
3. Understanding Customer and Consumer Decision Making Process
4. Retail Strategic Planning and Operation Management
5. Merchandise Planning
Retail Communication and HR Practices in Process and Implications
6. CRMR “ Customer Relationship Management in Retail
7. Supply Chain Management in Retail
8. Rural Retailing: Serving Rural and Urban People
9. Mall Management: Mall Culture vs. Maul Culture CSR and Retail
10. Emerging Trends in Retailing
11. Research Findings. isbn
9788184887488
Pages : 650
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