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  New Products Management
 

New Products Management

by Crawford

  Price : Rs 799.00
  Your Price : Rs 719.10
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  Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. ISBN 9780071332651
 


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