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  Foundations of Marketing, 4/e
 

Foundations Of Marketing, 4/E

by John Fahy , David Jobber
  Price : Rs 625.00
  Your Price : Rs 562.50
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  The bestselling Foundations of Marketing by John Fahy and David Jobber is back in a fourth edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.ISBN 9781259027611
 


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