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A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication. A Hand on approach offers and innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, the authors have compiled their diverse, acclaimed work into one comprehensive volume.
In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios.
An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills- and confidence- to produce their own cutting edge research.
Key features ¢ An introduction to the fundamentals of communication research, from library skills to basic mathematics concepts ¢ An sophisticated analysis of sampling and hypothesis testing ¢ A step by step introduction to statistical tools ¢ Guided research assignments based on actual data driven research questions ¢ The accompanying CD-ROM offers many helpful tools, including articles originally published by the Eastern Communication Association and a Student workbook.
Contents 1. An introduction to communication research 2. Empirical research 3. Research Ethics 4. Searching for previous research and APA Style 5. Research Structure and literature reviews 6. Variables 7. Communicastion Variable 8. Descriptive statistics 9. Measurement 10. Reliability and Validity 11. Survey Research 12. Content Analysis 13. Experimental Design 14. Sampling methods 15. Hypothesis testing 16. Chi-Square (X2 ) Test of independence 17. Independent Sasmples T-Tests 18. One way analysis of variance 19. Correlations 20. Regressions 21. Advanced Statistical procedures 22. Presenting Research ISBN
9780195699289
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