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An inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world.
Discover the ten commandments of creativity, and much more¦ Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player “ a new device that downloads recorded books from the internet.
The company was recently challenged by US TV programme Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child`s seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways.
IDEO is structured around small design studios, seen as ˜villages`, each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects.
IDEO`s methods are based on revolutionary principle of team creativity including:
The best asset you have is your own brain The first set in building a fresh and creative corporate culture is the willingness to change Collaboration “ not isolation “ is the key to unleashing creativity
Creativity increases profits, and The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction “ while having fun in the process.
ISBN 9781861975836
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Pages : 308
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