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	Obliquity by John Kay
	Price : Rs 425.00
	Your Price : Rs 382.50

: Paradoxical as it may sound, many goals are more likely to be achieved when pursued indirectly: the most profitable companies are not the most aggressive in chasing profits, the wealthiest men and women are not the most materialistic, and the happiest people do not pursue happiness. This is the concept of ˜obliquity`.

Pre-eminent economist John Kay applies his provocative theory to everything from business to warfare and from football to managing forest fires. He reveals how surprisingly universal it is, why oblique approaches are so often the most successful ” and how understanding this leads to better decision-making.

Very rarely does a brilliant idea emerge that is brand new, immediately makes sense and ” genuinely ” changes the way we think. With Obliquity, John Kay introduces one of thoseISBN 9781846682889

Pages : 224