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Small scale industry sector constitutes about two fifth of the gross industrial value added in Indian economy. It provides a massive source of private industrial employment and contributes significantly in Indian exports. Sports goods industry in India, mainly in small scale sector, is spread over the length and breadth of country. There are major manufacturing concentrations in and around Jalandhar, Delhi, Agra, Moradabad, Mumbai, Kolkata and Chennai. The Indian sports goods Industry has expanded to include the areas of Meerut and Gurgaon. Most of the India`s sports goods are exported to UK, USA, Germany, France and Australia. There are around 400 registered sports goods exporters with Sports Goods Export Promotion Council, set up by Government of India. Indian Marketing has undergone a drastic change in the context of emerging world economy scenario. India has significantly changed the policy environment and has forced domestic firms to review their marketing strategy. The success of new policy regime may well depend cm the strategies adopted by these firms and the fine tuning of policies that impinge on firm level choices. Present book has attempted to assess the potential of sports goods industry and review the performance of small scale industries engaged in manufacturing and marketing of sports goods. The book also provides emerging perspective of industrial development in post- liberalized era and globalization along with the policy environment. The book highlights the problems of industrial development and particularly the marketing of sports goods. It is hoped that the book will be highly useful in understanding the dynamics of industrial development and strategic management of sports goods industry.
isbn 9788183872683
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