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The Infinite Asset: Managing Brands To Build New Value
by Sam Hill , Chris Lederer , Kevin Lane Keller
Price :
Rs
1300.00
Your Price :
Rs
1170.00
10
Book Summary of The Infinite Asset: Managing Brands to Build New Value
The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
ISBN
9781578512492
Pages : 240
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