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  Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
 

Juicing The Orange: How To Turn Creativity Into A Powerful Business Advantage

by Pat Fallon , Fred Senn
  Price : Rs 995.00
  Your Price : Rs 895.50
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  Book Summary of Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. ISBN
9781591399278
 


Pages : 228
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