0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  	Pocket Marketing
 

Pocket Marketing

by The Economist

  Price : Rs 250.00
  Your Price : Rs 225.00
Discount
10
Out of Stock
  However good the products a business sells or the services it provides, its success will depend to a large extent on the quality of its marketing. In the sophisticated market-place of today, this is truer than it has ever been.

Pocket Marketing is a clear and lively guide to marketing skills and methods, containing:

¢ Concise essays on the secrets of marketing success, trends for the 21st century, the lessons of failure and the difference quality makes

¢ An A-Z of key terms and concepts from ACORN and AIDA, through diffusion and Harvesting strategy, to USP and Zap

¢ Wide ranging appendices including a range of statistics on consumer and spending, advertising and brands, and recommended reading.

This pocket series brings the clarity for which The Economist is famous to the complex subjects that those in business finance or the professions need to understand.

Organized in three sections, the books are designed to be easy to dip into. Full of hard facts and insight, and liberally spiced with irreverence, they are intended to amuse and entertain as well as inform.
ISBN 9781861973610
 


Pages : 224
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Marketing : A Guide to the Fundamentals
by The Economist
10%
Coaching and Mentoring : What they are and how to make the most of them
by The Economist
10%
Numbers Guide, 5/e
by The Economist
10%
Thinking about Almost Everything: New Ideas to Light Up Minds
by The Economist
10%
Style Guide, 9/e
by The Economist
Books of Similar Interest
18%
Migration, Mobility and Multiple Affiliations: Punjabis in a Transnational World
by S Irudaya Rajan
18%
Stress Solutions for Pregnant Moms
by Susan Andrews
7%
Into the Forest
by y Anthony Browne
10%
An Introduction to Mineral Economics
by K.K. Chatterjee
20%
Theories of Everything
by John D. Barrow
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection