0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Brands and Branding
 

Brands And Branding

by Rita Clifton & John Simmons

  Price : Rs 495.00
  Your Price : Rs 445.50
Discount
10
Out of Stock
  Divided into three parts and written by 17 experts on the subject, Brands and Branding examines the case for brands, outlines best practice in branding and looks at the future for brands.

Although the balance sheet may not even put a value on it, a company`s brand or its portfolio of brands is its most valuable asset. For some companies the brand can account for as much as 70% of their market value.

This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalization movement that big brands are bullies which do harm, Brands and Branding provides a review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally , the third part of the book looks at trends in branding and the future for brands.

Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

ISBN 9781861976642
 


Pages : 272
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
15%
ENGINEERING ENGLISH
by SURESH KUMAR
13%
Advanced Cost Accounting
by Dr. J. Made Gowda
22%
8 Steps to Innovation - GOING FROM JUGAAD TO EXCELLENCE
by Rishikesha T. Krishnan , Vinay Dabholkar
10%
Electrochemistry 2nd Edition
by Rieger Philip H.
22%
Who Was Gandhi?
by Rau, Dana M
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection