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Description: Create more engaging presentations, more actionable emails and more persuasive memos. The need for sharp writing skills in business is greater today than ever before. We`re surrounded by mountains of text on our virtual and actual desktops every day. Learn how to choose the most powerful words and write the most effective documents and give yourself a much needed edge.
Better Business Writing begins with a self-assessment quiz so you can review your current abilities.
Then you`ll learn how to:
¢ Master the basics of business writing
¢ Recognize and correct common mistakes
¢ Avoid redundancies and stay "on message"
¢ Address special issues such as bad news and sensitive topics
¢ Understand and write to your audience
Contents: Part 1: Back to the Basics ¢ Mastering Spelling, Punctuation, and Usage ¢ Six Tips for Better Spelling ¢ Punctuation Pointers ¢ Part 2: Choosing Your Words Carefully ¢ Sharpening Your Writing Style ¢ Deleting (Unnecessary) Redundancies ¢ Forming Parallel Construction ¢ Recognizing Cliches ¢ Avoiding Sexist Language ¢ Part 3: Improving Your Business Writing ¢ Strengthening Your Memos ¢ Using Email Effectively ¢ Ten Tips for a Better Memo ¢ How to Begin ¢ Part 4: Writing for Special Circumstances ¢ Special Kinds of Business Writing ¢ Conveying Bad News Tactfully ¢ When the News Is Especially Sensitive ¢ Writing Persuasively ¢ Using the Motivated Sequence Outline ¢ Part 5: Know Your Audience ¢ Identifying Communication Styles ¢ Writing to Specific Styles ¢ Ten Techniques for Effective Communication ¢ Voluntary Learning Contract ¢ Appendix ¢ Appendix to Part 1 ¢ Appendix to Part 2 ¢ Appendix to Part 3 ¢ Appendix to Part 4
About the Author: Sue Brock (M.A. Communication) has taught full-time for the Communication Studies department at Cal Poly, San Luis Obispo, since 2002. She has also taught business communication in Cal State Hayward`s Department of Marketing and in the Communication Studies Department at San Jose State University.
Before coming to Cal Poly, Sue worked for 15 years in communication consulting for Coopers & Lybrand, Barclays Global Investors, and Merrill Lynch in San Francisco; and for Financial Engines, Inc., an Internet startup company in Palo Alto. Her consulting work includes investment education, benefits consulting, and speech writing, and she continues to work with a variety of groups, including office assistants, engineers, and executives.
She is the author of Writing Business Proposals and Reports and the coauthor of Writing a Human Resource Manual.
ISBN 9788130918327
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Pages : 108
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