Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Marketing Stripped Bare by Patrick Forsyth
	Price : Rs 295.00
	Your Price : Rs 265.50

Description: Marketing is a big subject. It`s complex and often misunderstood.

If we accept that every organization has customers or clients “ a public to serve “ then there has to be marketing. Without marketing your public won`t be aware of your service or products and you won`t have a market. Without a market you won`t have a business.

For those of us who aren`t privy to the intriguing and baffling world of marketing, Patrick Forsyth exposes its inner workings in this enlightening and entertaining guide.

Marketing Stripped Bare is unlike other books that promise to explain the marketing process. You won`t find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any misconceptions firmly to rights. You`ll realize that marketing isn`t the sole preserve of the creative, lateral-thinking mavericks, nor of the number-crunching IT brigade.

By stripping marketing down to its bare essentials you learn:

¢ how marketing works

¢ what marketing people actually do

¢ why marketing is essential for business success

¢ what`s hot in marketing

Whether you`re considering a career in marketing or simply want to know what it`s all about, Marketing Stripped Bare tells it like it is.

Contents: 1. Marketing in context 2. The marketing plan 3. The promotion mix 4. Selling and sales management 5. Distribution 6. ˜Electronic` marketing 7. The future
8. Will you make a successful marketer?

About the Author: Patrick Forsyth is a consultant of some 20 years experience, and was a Director of a major consultancy before leaving to start his own firm in 1990. He is the author of more than 20 business books.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175542563

Pages : 192

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Managing Change
by Patrick Forsyth

10%

Successful Time Management, 3/e
by Patrick Forsyth

10%

Marketing Stripped Bare : An Insider`s Guide to the Secret Rules
by Patrick Forsyth

10%

The Sunday Times How to Motivate People
by Patrick Forsyth

10%

101 Ways to Increase Your Sales
by Patrick Forsyth

Books of Similar Interest

10%

101 Things You Didn`t Know About Shakespeare
by Ware & Davis

10%

Successful Marketing Communication : A Pactical Guide to Planning & Implementation
by Cathy Ace

Problems & Solution Advanced Accountancy, 1st Edition
by S. P. Jain, K. L. Narang

15%

Managing a Global Workforce—Challenges and Opportunities in International Human Resource Management, 2nd ed.
by Yongson Paik, Charles M. Vance

10%

PATTERNS OF MIDDLE CLASS CONSUMPTION IN INDIA AND CHINA
by CHRISTOPHE JAFFRELOT, PETER VAN DER VEER

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy