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	Marketing Stripped Bare by Patrick Forsyth
	Price : Rs 295.00
	Your Price : Rs 265.50

Description: Marketing is a big subject. It`s complex and often misunderstood.

If we accept that every organization has customers or clients “ a public to serve “ then there has to be marketing. Without marketing your public won`t be aware of your service or products and you won`t have a market. Without a market you won`t have a business.

For those of us who aren`t privy to the intriguing and baffling world of marketing, Patrick Forsyth exposes its inner workings in this enlightening and entertaining guide.

Marketing Stripped Bare is unlike other books that promise to explain the marketing process. You won`t find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any misconceptions firmly to rights. You`ll realize that marketing isn`t the sole preserve of the creative, lateral-thinking mavericks, nor of the number-crunching IT brigade.

By stripping marketing down to its bare essentials you learn:

¢ how marketing works

¢ what marketing people actually do

¢ why marketing is essential for business success

¢ what`s hot in marketing

Whether you`re considering a career in marketing or simply want to know what it`s all about, Marketing Stripped Bare tells it like it is.

Contents: 1. Marketing in context 2. The marketing plan 3. The promotion mix 4. Selling and sales management 5. Distribution 6. ˜Electronic` marketing 7. The future
8. Will you make a successful marketer?

About the Author: Patrick Forsyth is a consultant of some 20 years experience, and was a Director of a major consultancy before leaving to start his own firm in 1990. He is the author of more than 20 business books.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175542563

Pages : 192