My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Corporate Venturing: Creating New Businesses Within The Firm (Shortrun)
by Zenas Block , Ian C. Macmillan
Price :
Rs
1700.00
Your Price :
Rs
1530.00
10
Book Summary of CORPORATE VENTURING: CREATING NEW BUSINESSES WITHIN THE FIRM (SHORTRUN)
Innovation and entrepreneurship are crucial for surviving and prospering in roday`s turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company`s competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new business. When managed correctly, corporate venturing can be the key to new growth and revitalization for established companies regardless of size. By providing management with new venture management skills that also contribute to the creation of innovative environments, the authors have increased the likelihood of new venture success. ISBN
9780875843216
Pages : 384
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
13%
Biophysics
by Arora, M.P.
15%
India : A Celebration Of Independence 1947 To 1997
by Victor Anant
10%
FORESTS VSI
by JABOURY GHAZOUL
20%
Constant Nymph, The
by Kennedy, Margaret
10%
The Critical Path
by Kim Warren
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By