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Description: Winning Strategies for the Indian Market focuses on India`s airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies - both domestic and international - doing business in India today.
Topics covered include:
· The Emergence of the Indian Consumer
· The Promise of Organized Food Retail in India
· Toward a Credit-Driven Consumer Culture: Credit Cards` Influence on the Indian Lifestyle
· The Challenge of India`s Mobile Telecom Market
· India`s Airline Industry: Fair Skies Ahead?
· India`s Changing Hospitality Industry
· India`s Pharmaceutical Industry: A Shift in Strategy
· Social Entrepreneurship: Empowering India`s Poor
·The Tata Nano: Innovating from the Ground Up
This book is brought out in association with Kellog School of Management.
Contents: The Emergence of the Indian Consumer ¢ The Promise of Organized Food Retail in India ¢ Toward a Credit-Driven Consumer Culture: Credit Cards` Influence on the Indian Lifestyle ¢ The Challenge of India`s Mobile Telecom Market ¢ India`s Airline Industry: Fair Skies Ahead? ¢ India`s Changing Hospitality Industry ¢ India`s Pharmaceutical Industry: A Shift in Strategy ¢ Social Entrepreneurship: Empowering India`s Poor ¢ The Tata Nano: Innovating from the Ground Up
About the Editors: Anuradha Dayal-Gulati is an independent consultant who has been a clinical associate professor at the Kellogg School of Management. She is the co-editor of Kellogg on China and Global Corporate Citizenship, both published by Northwestern University Press.
Dipak Jain is the Sandy and Morton Goldman Professor of Entrepreneurial Studies and a professor of marketing at the Kellogg School of Management.
Target Audience: General Public ISBN 9788175545632
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Pages : 250
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