Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Payback: Reaping the Rewards of Innovation

	Payback: Reaping The Rewards Of Innovation by James P. Andrew , Harold L. Sirkin , John Butman
	Price : Rs 1400.00
	Your Price : Rs 1260.00

Book Summary of Payback: Reaping the Rewards of Innovation
If you`re like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently.The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won`t find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.ISBN
9781422103135

Pages : 228

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

10%

Incredible English: 3: Class Book
by Oxford

Understanding SOX (Sarbanes Oxley Act) vis-a-vis Clause 49 of the Listing Agreement
by Abhishek Sharma

15%

Soft Skills: The Software Developer`s Life Manual
by JOHN Z. SONMEZ, SCOTT HANSELMAN, ROBERT C. MARTIC

22%

Fragile Eternity
by Melissa Marr

15%

Critical Indigenous Rights Studies
by Giselle Corradi, Koen de Feyter, Ellen Desmet and Katrijn Vanhees

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Payback: Reaping The Rewards Of Innovation

by James P. Andrew , Harold L. Sirkin , John Butman