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Book Summary of New World, New Rules: The Changing Role of the American Corporation
"New World, New Rules" is a compelling chronicle of the American corporation`s changing role, as well as a perceptive look at what these changes mean for both business and society.
Throughout much of the twentieth century, the American corporation was looked to as a bedrock of stability and security, a benevolent institution whose power and influence was a trusted force in business and society alike. For better or worse, this corporation no longer exists. Intense competition, globalization, and economic flux have all profoundly altered corporate America`s relationship with employees, shareholders, communities, government, and society.
Author Marina Whitman shares both the personal experiences and in-depth research from her distinguished career as a business leader, academic, government advisor, and influential corporate strategist. One of the first women appointed to a major corporate board, a former vice president at General Motors, and a former member of the President`s Council of Economic Advisers, Whitman is currently a director of five major multinational corporations and a renowned scholar of economics and public policy. Here is the remarkable account of what she has observed during a period of unprecedented business upheaval.
top ISBN
9780875848587
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Pages : 261
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