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Description: Getting your message across on paper, and presenting a proposal in a clear and persuasive form are essential skills for any business person. This book provides essential pointers for first time managers who need to impress, convince and persuade their colleagues.
This practical guide will help you to improve your business writing skills and enable you to: Think before you write; Create a good report; Make persuasive proposals; Use clear and persuasive language.
Complete with checklists and personal testing tasks to assess your progress, How to be Better at Writing Reports and Proposals offers practical advice on improving your business writing.
Contents: What makes good business writing? ¢ The hazards of communication ¢ Why have a report? ¢ Reader expectations ¢ The readers` perspective ¢ Powerful habits ¢ Earning a reading ¢ The rewards of excellence ¢ A significant opportunity ¢ Creating a good report ¢ Setting clear objectives ¢ A sound structure ¢ First, the beginning ¢ The middle ¢ The end ¢ After the end ¢ Preparing to write ¢ Why this report? ¢ Research prior to preparation ¢ A systematic approach ¢ The power of language ¢ Cultivating a style ¢ The readers` expectations ¢ Readers` dislikes ¢ The writers` approach ¢ The use of language ¢ Making language work for you ¢ Mistakes to avoid ¢ Following the rules ¢ Style ¢ Writing persuasive proposals ¢ A cumulative process ¢ A key stage ¢ Persuasive technique ¢ Quotations versus proposals ¢ Choice of format ¢ Timing ¢ Proposal content ¢ Checklist ¢ Covering letters ¢ The presentation of proposals ¢ Earn attention ¢ The contribution of presentation ¢ How the pages look ¢ The exhibits ¢ Other options for inclusion ¢ Overall packaging
About the Author: Patrick Forsyth is a marketing consultant and trainer, he runs Touchstone Training and Consultancy and is the author of a number of highly successful business books including Agreed!, Everything You Need to Know About Marketing, 101 Ways to Increase Your Sales and 30 Minutes to Write a Report (all Kogan Page).
Target Audience: People working in both public and private companies; students doing research, teachers, market research companies, pre poll surveyors.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175544260
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Pages : 120
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