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How Brands Become Icons: The Principles of Cultural Branding

	How Brands Become Icons: The Principles Of Cultural Branding by Douglas B. Holt
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	Book Summary of How Brands Become Icons: The Principles of Cultural Branding Distills the strategies used to create the world`s most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. ISBN
	Pages : 265

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