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  Rembrandts` in the Attic
 

Rembrandts` In The Attic

by Kevin G. Rivette , David Kline , Rivette

  Price : Rs 2000.00
  Your Price : Rs 1800.00
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  Book Summary of Rembrandts` in the Attic
"Rembrandts in the Attic" shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities.ISBN
9780875848990
 


Pages : 220
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