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  Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
 

Predictable Magic: Unleash The Power Of Design Strategy To Transform Your Business

by Deepa Prahalad , Ravi Sawhney

  Price : Rs 499.00
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  Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work ” in case studies from some of the world`s top companies, including Sprint, Medtronic, Amana, and Hyundai. You`ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely beautiful), to build products that powerfully connect with people¦ touch them¦ move them... time and again.

ISBN:9788131762233
 


Pages : 208
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