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Whatever your business or organizational goals, this book will help you use social networking to achieve them. Written by Clara Shih, named one of Fast Company`s Most Influential Women in Technology and creator of the first business application on Facebook, The Facebook Era is a bestselling book about how companies can reach new audiences, build better products and services, improve customer loyalty, and achieve real results on the social Web. It has been featured in The New York Times and is being used as a textbook at academic institutions around the world, including Harvard Business School.
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, building social capital with your customers, and much more. You`ll find more than 30 guest contributions by world-class experts such as Don Tapscott and Charlene Li, as well as an all-new chapter on customer service and support--today`s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns--making this the one indispensable social networking guide for every organization!
ISBN:9788131766941
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Pages : 368
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