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Advertising Management With Integrated Brand Promotion With Cd Edition :1
by Thomas O`Guinn.Chris Allen.Richard J. Semenik
Price :
Rs
425.00
Your Price :
Rs
361.25
15
Advertising Management with Integrated Brand Promotion leads the field, highlighting how advertising and promotion are developed and deployed to build brand awareness and affinity. The entire advertising and promotion trade is focused on using promotional tools to build the brand, and the fifth edition reflects that emphasis. It integrates IBP throughout each chapter to emphasize the importance of building brand awareness in advertising. ISBN 9788131509128
Pages : 648
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