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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

	Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization by Olivier Blanchard
	Price : Rs 399.00
	Your Price : Rs 327.18

Social Media ROI will help you bring true business discipline to your social media program and align it with your organization`s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, optimization, and more. Blanchard shows how to define the financial and nonfinancial business impacts you`re aiming for--and then achieve them. Learn how to align social communications with broader business goals and marketing functions...plan for effective measurement...implement effective management guidelines and operations...use social media to improve customer support...measure FRY (Frequency, Reach and Yield)...avoid costly mistakes...get more value from every dime you invest in social media!
ISBN:9788131770580

Pages : 320

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Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization

by Olivier Blanchard