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Marketing Strategies: A Contemporary Approach, 2/E
by Ashok Ranchhod Calin Gurau
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625.00
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512.50
18
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 `P`s, as strategies are company-specific.
Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. ISBN 9788131763377
Pages : 440
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