Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Services Marketing : The Indian Context by Srinivasan, R.
	Price : Rs 250.00
	Your Price : Rs 212.50

The second edition of this concise and student-friendly text continues to give a clear analysis of what Services Marketing is all about, reinforced with a number of illuminating case studies.

What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.

What is New to This Edition

ïƒ™ Two new chapters on Technology Readiness and e-Service Quality

ïƒ™ One new case on CafA Coffee Day

ïƒ™ All cases have been updated

The new edition with its emphasis on current data and the contemporary Services Marketing scenario should prove to be an ideal companion for the budding managers. It should also be of great use to the practising managers attending various management development programmes (MDPs) and executive development programmes (EDPs).isbn-9788120336940

Pages : 284

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

ADVANCES IN COGNITIVE SCIENCE: VOLUME 2
by SRINIVASAN

Peeking at Peking: China, India and the World
by R Srinivasan

15%

Far from the Madding Crowd by Thomas Hardy
by Manju Sen (Abr.) and Seetha Srinivasan (Ed.)

15%

Advanced Supply Chain Management and Logistics in Agriculture
by Chandrahauns Chavan, Sushma Patil & Girish Arun Karandikar, Prashant S Bodake, Srinivasan Iyengar, Rajesh T Thokal

12%

Taxation of LLPs
by CA SRINIVASAN ANAND G

Books of Similar Interest

18%

FT Handbook of Management, 3rd Edi. (HB)
by Financial Times

An Introductory Course In Teaching And Training Methods For Management Development
by I. L. O.

Banking and Financial Services (AP) 2nd Edition 2005
by Maheshwari S.N.

10%

How to Develop and Implement a National Drug Policy, 2/e
by W.H.O.

13%

Quantitative Techniques for Management
by Ramanath & Shringi