My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Services Marketing : The Indian Context
by Srinivasan, R.
Price :
Rs
250.00
Your Price :
Rs
212.50
15
The second edition of this concise and student-friendly text continues to give a clear analysis of what Services Marketing is all about, reinforced with a number of illuminating case studies.
What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
What is New to This Edition
 Two new chapters on Technology Readiness and e-Service Quality
 One new case on CafA Coffee Day
 All cases have been updated
The new edition with its emphasis on current data and the contemporary Services Marketing scenario should prove to be an ideal companion for the budding managers. It should also be of great use to the practising managers attending various management development programmes (MDPs) and executive development programmes (EDPs).isbn-9788120336940
Pages : 284
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
15%
CISSP in 21 Days
by M. L. Srinivasan
10%
INTEGRATING SOUTH AND EAST ASIA C
by MENON, JAYANT (Eds.);SRINIVASAN,T.N.(Eds.)
10%
Business Economics
by K. Jothi Sivagnanam , R. Srinivasan
15%
Strategic Management - The Indian Context
by Srinivasan
15%
India`s legendary wootz steel - An advanced material of the ancient world
by Sharada Srinivasan and Srinivasa Ranganathan
Books of Similar Interest
18%
101 Ways To Make Every Second Count
by Robert W. Bly
7%
Financial Management MBA, IInd Semester Bangalore 2nd Edition
by Neeti Gupta, Shashi K. Gupta
10%
How to Pass Numeracy Tests, 3/e
by Tollet and Thomas
15%
Energy Management and Conservation Handbook
by D.Yogi Goswami , Frank Kreith
15%
OPERATION & SUPPLY MANAGEMENT
by Richard Chase, Ravi Shankar, F. Robert Jacobs, Nicholas Aquilano
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By