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A delightful ˜how-to` that reduces the art of persuasion to its understandable and useful elements. Readers will enjoy and benefit from Aubuchon`s clear and compelling message. He has summarized very nicely what most of us who have been successful learn in 30 to 40 years!
”Richard Heckert, former Chairman
the DuPont Company
Persuasion is a motivating form of communication in all walks of life. But most of us are not very good at it because we do not know the how-to process of persuasion. This book provides the readers with a unique, proven, step-by-step, analytical thinking process to master this skill and explains how it can be used to analyze, organize and present information in a persuasive way and get what one wants.
It also provides the principles which help to build a life time skills as a persuasive communicator. This gives the reader the important advantages in their ability”to influence and motivate others to accept their proposals, buy their products, use their services, adopt their policies, hire them or promote them.
With this book the readers can persuade their way to success in all walks of life.isbn-9788120333109
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Pages : 208
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