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The conventional financial theory states that investors behave In a rational manner m maximizing their wealth. But, many instances have proved that emotions and psychology influences the decisions of the investors, causing them to behave in an unpredictable and irrational manner. Behavioral Finance is an emerging field of study which combines both, behavioral and cognitive psychology with the conventional economics and finance, to provide a meaningful insight into, why investors make irrational decisions and what are the factors influencing this irrational behavior. This book explains the important cognitive/heuristic biases that causes the investors to behave irrationally, which gives an edge to understand, assess and react logically, to the capital market situations. isbn-9788189630294
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Pages : 227
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