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Consumer Behavior W/Data Disk, 11/E
by Hawkins
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Rs
3199.18
Your Price :
Rs
2719.30
15
The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.
ISBN 9780071288415
Pages : 778
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